What It Means to Be American
A National Conversation

Explore : CONSUMERISM

Ideas

Why Americans Think Managing the National Budget Is Like Balancing the Family Checkbook

The Myth That Average Citizens Hold the Reins of the Economy Stems from 18th-Century Morality Tales

By Joanna Cohen
December 18, 2017

Americans are forever being urged to do things that supposedly will jump-start the economy, protect jobs, and raise the fortunes of Wall Street. Politicians and pundits implore consumers to “Buy American,” so as to help U.S. workers and keep the trade deficit low. Or to hit the shopping malls—even if it means taking on more debt— while still somehow finding a way to balance the family checkbook.

What’s striking about these demands is that the responsibilities and obligations of American consumers …

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Artifacts

When Human Hair Could Braid Two Hearts Together

Before Chocolates Reigned on Valentine’s Day, a Tuft of Your Beloved’s Tresses Was the Most Fashionable Sign of Affection

By Helen Sheumaker
February 8, 2016

In 2016, Americans will spend more than $18 billion on Valentine’s Day, according to the National Retail Federation. We’ll show our love and affection by buying heart-shaped chocolate boxes, sparkling wine, flowers, cards, and jewelry. Nowhere on the list is hair.

Imagine getting a keepsake made of hair from someone’s head! It would seem morbid. But through the 1800s, Americans showed their feelings with hair. At home, hair was sewn into notebooks, put under glass in lockets, and sent through …

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