What It Means to Be American
A National Conversation

Explore : Ronald Reagan

Ideas

How Ronald Reagan Peddled Laundry Detergent

Borax Promised Americans a Ticket to the Middle Class and a Mythic Piece of the Western Frontier

By Kim Stringfellow
May 16, 2016

One fall evening in 1881, a prospector named Henry Spiller knocked on the door of Aaron and Rosie Winters’ modest stone cabin about 40 miles due east of Death Valley and asked to stay the night.

After dinner Spiller exuberantly showed off a sample of “cotton ball,” a weird, semi-translucent rock formation containing borax. Spiller suggested to his hosts that fortunes awaited those lucky enough to find a generous deposit of the stuff. He showed them how to test for …

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Ideas

Why Won’t America Go Metric?

Our Centuries-Long Ambivalence about Meters and Liters Mirrors our Ambivalence about our Place in the World

ruler, metric system, measurements, American exceptionalism

By John Bemelmans Marciano
December 16, 2014

We Americans measure things our own way. Our yardsticks are marked in feet and inches (and eighths of inches), measures that are unfathomable to foreigners, nearly all of whom have been brought up in a decimals-only environment. They tend to see our traditional weights and measures as the very embodiment of wrong-headed American exceptionalism. Why else would we stick to these cultural relics in an ever-shrinking world?

I remember that it was supposed to have been different. My generation of schoolkids …

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